Designation of the project | GBTX CASUAL AND FUNCTIONAL WEAR
Project code | POCI-02-0853-FEDER-020821
Main goal | Reinforcing the competitiveness of SMEs
Region of intervention |North
Beneficiary entity |GBTX, LDA
Approval date | 17-01-2017
Start date |16-05-2016
Date of the conclusion |15-05-2018
Total eligible cost |170 705,01 EUR
Financial support from the European Union | FEDER – 76 817,25 EUR
Objectives and expected results:
The project, with a focus on the types of organizational innovation and management, brand creation and design, product development, services and processes, comprises several investments destined to the creation of the Department of Design and Development.
The plan defined by GBTX will be based mainly on a significant increase in sales, focus on the foreign market and the commercialization in circuits with high added value, where the importance of the intangible associated with the brand and its effective valuation is very high. The implementation of new methods of organization and management of the work will enable to optimize and optimize the results to be obtained with this strategic path.